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今天小编为大家带来的是最新钱报（八十），

具体为文献推文（期刊论文）

《Manufacturer rebate strategy under chain to chain

competition》的精读

欢迎您的用心访问！

本期推文阅读时长大约7分钟，请您耐心阅读。

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Dear you,

This is LearingYard Academy!

Today Xiaobian brings you the latest money report (80),

Specifically for the intensive reading of literature tweets (journal papers)

《Manufacturer rebate strategy under chain to chain

competition》

Welcome your heart visit!

This tweet will take about 7 minutes to read, please be patient.

今天小编分享一篇期刊论文《Manufacturer rebate strategy under chain to chain competition》的文献综述部分，小编将从思维导图、精读内容、知识补充三个板块来介绍这一部分内容，请读者跟小编一起学习一下吧！

Today I share a journal paper "Manufacturer rebate strategy under chain to chain competition" in the literature review section, I will introduce this part of the content from the mind map, intensive reading content, knowledge supplement three panels, please readers to study it with me!

一、思维导图

该篇文献的文献综述部分的思维导图部分如下图所示：

The mind map section of the literature review section of this piece of literature is shown below:

二、精读内容

本期推文来学习学者的文献综述部分。这篇文章学者的文献综述结构分段列举文献，并在段尾直接评述以往学者的研究与自己的研究有什么不同之处。学者的这篇文献综述一共分为六段。第一段介绍关于返利“滑倒”现象的文献；第二段介绍返利在供应链中的影响；第三段介绍以往对于返利研究考虑的市场结构；第四段列举了仅有的两篇文献考虑了制造商竞争供应链；第五段总结自己与以往学者研究的区别；第六段介绍了与竞争性供应链有关的文献。

This tweet is a study of the scholar's literature review section. In this article the scholar's literature review is structured to list the literature in sections and to comment directly at the end of the paragraph on how the previous scholar's research differs from his own. The scholar's literature review is divided into six paragraphs. The first introduces the literature on the phenomenon of rebate 'slippage'; the second introduces the impact of rebates in supply chains; the third introduces the market structures considered in previous studies of rebates; the fourth lists the only two papers that consider manufacturer-competitive supply chains; the fifth summarises the differences between his own research and that of previous scholars; and the sixth introduces the literature relating to literature related to competitive supply chains.

学者第一段文献综述介绍了以往学者对返利的“滑倒”现象的研究。小编在此列举几个学者的研究，陈等(2007)指出制造商在实施返利时，总是能得到更好的收益。Cho等（2009）指出兑换返利中消费者出现的“滑倒效应”是上下游企业决定返利的驱动因素。又有学者Khouja和Jing（2010）发现，制造商的返利策略会使消费者在购买前和购买后出现兑换行不一致。Jing（2010）提出返利模式中“滑倒效应”对于制造商和零售商都是有利的。Currie和Mizerski (2016)研究了繁琐的返利兑换规则会对消费者赎回意愿产生影响。

The first literature review by scholars introduces previous research on the 'slippage' of rebates. Chen et al. (2007) show that manufacturers always get better returns when implementing rebates, and Cho et al. (2009) show that the "slippage effect" of consumer redemption rebates is a driving factor in the decision to rebate by upstream and downstream firms. Khouja and Jing (2010) find that manufacturers' rebate strategies lead to inconsistencies in redemption behaviour between pre- and post-purchase, and Jing (2010) suggests that the 'slippage effect' in rebate models is beneficial for both manufacturers and retailers. Mizerski (2016) investigate the impact of onerous rebate redemption rules on consumers' willingness to redeem.

第二段介绍返利可以引起价格歧视，通过文献的形式介绍了返利为什么会受欢迎？返利如何影响整个供应链最优决策？小编在此列举几个 学者的文献，Chen等（2005）的研究表明返利可以在消费者购买后的状态下对其进行区分，因此比优惠券更好。Chen等（2007）研究了当需求对价格敏感时，返利如何影响整个供应链，供应商的最优决策是什么。Demirag等(2011) 考虑了制造商和零售商在价格歧视下实施的激励政策的最佳返利策略。学者在研究中参照以前学者对返利赎回率的假设，假设一定比例的的消费者赎回返利，而其他人则不赎回。

The second paragraph introduces that rebates can cause price discrimination and describes through the literature why rebates are popular? How do rebates influence optimal decision making across the supply chain? I will list a few scholars' literature here. Chen et al. (2005) show that rebates can differentiate consumers in their post-purchase state and are therefore better than coupons. Chen et al. (2007) investigate how rebates affect the whole supply chain and what the optimal decision of suppliers is when demand is price sensitive. demirag et al. (2011) consider how manufacturers and retailers' optimal rebate strategies for incentives implemented under price discrimination. In their study, the scholars refer to previous scholars' assumptions on rebate redemption rates, assuming that a certain percentage of consumers redeem rebates while others do not.

第三段学者介绍以前关于返利的文献包含两种类型的市场结构：单一公司和仅由单一制造商和单一零售商组成的单一供应链。对单一公司的研究主要集中在比较返利与其他形式的促销活动中。另一个市场结构类型的研究主要对由一个制造商和一个零售商组成的单一供应链的最佳返利与定价决策进行研究。学者列举了几位以往学者在此方面的研究。包含供应链中最佳返利策略、非线性与线性需求下的最佳返利策略及有限库存的动态定价等方面的研究。同时，以往也有学者发现fanli 可以有效地促进供应链链的协调。最后学者评述了这些研究中没有一个考虑返利竞争环境下的返利问题。

The third paragraph of the scholarly introduction to the previous literature on rebates contains two types of market structure: the single firm and the single supply chain consisting of only a single manufacturer and a single retailer. Research on single companies has focused on comparing rebates with other forms of promotions. Research on the other market structure type focuses on the optimal rebate and pricing decisions for a single supply chain consisting of a single manufacturer and a single retailer. The scholar cites several previous studies by scholars in this area. This includes research on optimal rebate strategies in supply chains, optimal rebate strategies under non-linear and linear demand, and dynamic pricing with limited inventory. Also, previous scholars have found that fanli can be effective in facilitating the coordination of supply chain chains. Finally scholars review that none of these studies consider the issue of rebates in a competitive rebate environment.

第四段学者列举出两篇文献，这两篇文献考虑了制造商返利竞争。Demirag等人（2011）调查了 两条竞争性供应链下的制造商选择为消费者返利或为零售商提供返利为他们的零售商提供奖励。Ha等人（2017）探讨了两个竞争性制造商之间的返利竞争并向零售商销售商品，重点研究了对零售商的补贴如何对返利策略产生影响。

In the fourth paragraph scholars cite two pieces of literature which consider manufacturer rebate competition. demirag et al. (2011) investigate the choice of manufacturers under two competing supply chains to offer rebates to consumers or rebates to retailers to provide incentives to their retailers. ha et al. (2017) explore rebate competition between two competing manufacturers and sell goods to retailers, focusing on on how subsidies to retailers impacted on rebate strategies.

第五段学者总结出自己和以往学者的区别。首先，在于需求不受返利影响，返利是及时返利。其次，学者关注于制造商竞争之间的主观决策行为，而非其竞争对竞争对手的影响。再者，学者确保返利竞争的制造商均会提供返利，最后，学者得出的结论与以往的学者不同，学者表明在较低或较高的成本效益、以及消费者对返利敏感较小时对制造商有利。

In the fifth paragraph the scholar summarises the differences between himself and previous scholars. First, in that demand is not affected by rebates, which are timely rebates. Secondly, the scholar focuses on the subjective decision-making behaviour of manufacturers competing against each other, rather than the effect of their competition on their competitors. Further, the scholar ensures that manufacturers in rebate competition offer rebates, and finally, the scholar concludes that, unlike previous scholarship, the scholar shows that manufacturers benefit from lower or higher cost efficiencies, and that consumers are less sensitive to rebates.

第六段学者介绍自己的研究与竞争性供应链相关，然后学者列举了以往学者的有关竞争性供应链的研究的文献，包含两个制造商和两个独家零售商的垂直结构选择，也包含制造商与两个独家零售商的垂直结构选择，包含制造商层面的供应链竞争的合同策略选择博弈。学者总结在上述关于竞争性供应链的研究集中在通过设计契约合同最大化供应链成员的利润，然而，这些研究忽略了制造商在链与链之间的竞争下对回扣策略的选择。

In the sixth paragraph the scholar introduces his research related to competitive supply chains, and then the scholar cites the literature on previous scholarly research on competitive supply chains, including the choice of vertical structure between two manufacturers and two exclusive retailers, as well as the choice of vertical structure between manufacturers and two exclusive retailers, and the game of contractual strategy choice for supply chain competition at the manufacturer level. Scholars conclude that the above studies on competitive supply chains focus on maximising the profits of supply chain members through the design of contractual contracts, however, these studies ignore the manufacturers' choice of rebate strategies in the context of chain-to-chain competition.

学者这样的写作方式，小编认为可取之处在于每一段除了列举文献还有对文献的评述，但小编认为也可以在文献综述的尾部再次总结一下以往学者在哪方面做了研究，哪些方面是未涉足之处，自己在以往学者的基础上有什么新的进展，再引出自己做了什么研究。

I think it is desirable for scholars to write in this way because each paragraph has a review of the literature in addition to a list of literature, but I think it is also possible to end the literature review with a summary of where previous scholars have done research, where they have not covered, what new developments they have made on the basis of previous scholars, and then cite what research they have done.

三、知识补充

1.返利促销与例如折扣促销有什么区别？

1. What is the difference between a rebate promotion and, for example, a discount promotion?

(1)返利促销可以进行价格歧视，(2)可以保持商品的标签价格不变，(3)返利促销并不一定会立马兑换[2]。

(1) rebate promotions can be price discriminatory, (2) they can keep the price tag of the item the same, (3) rebate promotions are not always immediately redeemable[2]

2.文献综述写作要点

2. Key points in writing a literature review

(1)撰写文献时应先拟提纲，根据选题关键词确定文献综述的先后顺序，哪些应着重阐明，哪些地方需要带入自己的观点，哪些地方可以几笔带过；

(1) The literature should be written with an outline, determining the order of the literature review according to the key words of the chosen topic, what should be highlighted, where one needs to bring in one's own ideas, and where one can pass by in a few strokes;

(2)文献综述要有评述性：针对以往学者的研究总结自己的观点和见解;

(2) The literature review should be critical: summarize your own views and insights in response to previous scholarly research.

(3)文献要新：引用文献中70％的应为3年内的文献;

(3) The literature should be new: 70% of the cited literature should be within 3 years.

(4)综述包含中英文文献且外文参考文献不应少于1／3；

(4) The review should contain literature in English and Chinese and not less than 1/3 of the references should be in foreign languages;

今天的分享就到这里了。

如果您对今天的文章有独特的想法，

欢迎给我们留言，

让我们相约明天，

祝您今天过得开心快乐！

That's it for today's sharing.If you have a unique idea about today’s article,Welcome to leave us a message,Let us meet tomorrow,Have a nice day!

参考资料：有道翻译参考文献：[1] He H, Ai X, Wang G, et al. Manufacturer rebate strategy under chain to chain competition[J]. Journal of the Operational Research Society, 2022，1（01）: 1-15.[2]林志炳. 信息不对称下的制造商返利策略研究[J]. 系统工程理论与实践, 2020, 40(2): 324-333.本文由LearningYard学苑整理并发出，如有侵权请在后台留言！

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